Marketing: AI in Practice

Jan Jacob Holst

August 20, 2025

Generative AI is a form of artificial intelligence capable of creating original content. Unlike traditional systems that only react to rules, generative AI can independently write texts, make suggestions, or develop ideas—based on what it has 'learned'. A particularly well-known example is a language model trained on billions of texts from the internet. You can imagine this as an extremely large library that the system has read. From this experience, it can now form sentences, answer questions, or create content for specific target audiences. It works similarly to an experienced editor: It 'knows' from countless examples how a convincing text is structured, which terms are used in certain contexts—and how to adapt tone and structure. You simply give the AI a task or topic—and it delivers suitable text suggestions in seconds. Implementation of Social Media Automatisierung requires a structured approach and proven practices.

What is Generative AI – Simply Explained

Generative AI is a form of artificial intelligence capable of creating original content. Unlike traditional systems that only react to rules, generative AI can independently write texts, make suggestions, or develop ideas—based on what it has 'learned'. A particularly well-known example is a language model trained on billions of texts from the internet. You can imagine this as an extremely large library that the system has read. From this experience, it can now form sentences, answer questions, or create content for specific target audiences. It works similarly to an experienced editor: It 'knows' from countless examples how a convincing text is structured, which terms are used in certain contexts—and how to adapt tone and structure. You simply give the AI a task or topic—and it delivers suitable text suggestions in seconds. The first step to successful AI marketing implementation is analyzing your current processes. First understand warum Unternehmen 2025 nicht ohne KI im Social Media Marketing auskommen.

Why Companies Are Embracing AI

What began as an experiment is increasingly becoming a strategic advantage. More and more companies are using generative AI not only to produce content faster, but also to work more creatively and data-driven. It's no longer just about automation, but also about better relevance: Content can be more precisely tailored to target audiences. Trends can be recognized and implemented faster. Campaign ideas can emerge in minutes instead of days. The selection of the right AI tools determines the success of your marketing automation. Rely on proven solutions like AI-driven social media marketing for measurable results.

AI in Marketing: A Real Game Changer

Marketing is one of the most exciting fields of application for generative AI. Why? Because creativity, speed, and target audience understanding converge here—and exactly in these areas, AI can provide real support. Typical use cases: Content creation: Blog articles, social media posts, email newsletters—AI can deliver text drafts that teams can further develop. Idea development: Whether campaign ideas, slogans, or storyboards—AI can provide creative impulses. Personalization: Content can be automatically adapted to different target groups—depending on language, tone, or platform. Strategy support: AI can help plan and structure content along the customer journey. Important: The best results emerge when humans and AI work together—the AI provides suggestions that marketing professionals use and develop in a targeted manner. Measuring return on investment is crucial for justifying AI investments. Define clear KPIs and success measurements from the beginning.

AI in Practice: When Technology Meets Experience

Things become particularly exciting where technology not only impresses but solves concrete challenges. In marketing, this means: tools that not only generate content but understand what impact they should have on which target audience. A good example of this is admark.ai—a platform that specifically aligns generative AI with marketing processes. What makes it special: Behind admark.ai are founders who have built over 100,000 followers on Instagram themselves and know exactly what matters for successful content. This knowledge has been combined with cutting-edge AI technology. admark.ai uses multiple specialized language models and connects them with the practical marketing know-how of the founders. The result: An intelligent system that can generate content for various channels, automatically optimize target audience engagement, and support marketing strategies with data-driven insights. This transforms technology into a real practical helper—specifically for marketing teams that want to work more efficiently and strategically. Successful AI implementation requires trained teams. Invest in training your employees so they can fully exploit the potential of Social Media Automatisierung .